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Chapter 5
1946—1979 |
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REBUILDING FOR
GROWTH AND EXPANSION
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Immediately after the war the task began of re-equipping premises
and reorganising the business to cater for the return to civilian
motoring. In 1946 all the subsidiary companies started to trade as
Caffyns Ltd and the following year six senior managers were
appointed Local Directors. A Company pension scheme was also
introduced.
Building restrictions meant that no new depots could be built but in
1948 a new branch was acquired at Maidstone, followed by Margate in
1949. During this period decisions by National Associations played
an important part in business life and Mr Sydney Caffyn was
particularly active in this field, serving as President of the Motor
Agents’ Association and President or Chairman of several other
bodies, as well as on the Industrial Disputes Tribunal
In 1951 a large new extension was opened at Canterbury, followed in
1952 by the acquisition of Western Road, Lewes, branch. In the same
year Mr Edward Caffyns visited the United States, returning with new
ideas for the service side of the business.
In December 1952 Mr Harry Bruce Caffyn died, after a long
association with the firm that went back to a time before the first
car had been garaged.
Building restrictions were lifted in 1954, so that war-damaged
premises could be rebuilt and new showrooms and workshops designed.
The business of Brittains was bought, providing Morris, MG and Riley
distributorships for central Sussex, and additional large premises
in Brighton, Hove, Lewes and Worthing. The business of A.C. Sharp
Ltd., Westerham, was acquired in 1955.
In 1956 Mr Sydney Caffyn became Mayor of Eastboume, and Mr Edward
Caffyn was appointed a Deputy lieutenant of the County of Sussex.
The previous year he had been awarded the CB - Companion (of the
Order) of the Bath.
For the first time since the war some new cars became available for
stock, resulting in an increase in turnover of over 25 per cent for
the year ending 31st March 1956, with record profits. A setback then
occurred with the Suez crisis of 1956, which brought petrol
rationing and credit restrictions, so that for a time further
expansion had to be held back.
However, in 1959 the Golden Jubilee of the business as a public
company was celebrated and a further period of development
commenced, with an extensive programme of rebuilding and additions
to many premises. Mr Sydney Caffyn was awarded the CBE in the
Queen’s Birthday Honours for 1959 in recognition of his service to
industrial relations.
The year 1960 brought problems, with a serious fire which destroyed
the body building premises at Sandgate (the department was
subsequently transferred to a new building in Folkestone) and
widespread floods in Lewes which swamped one of Caffyns’ branches
there, though the year also saw six building projects.
Major changes to the Board of the Company were made in 1961. Three
members of the fourth generation of the Caffyn family had joined the
business: Mr Alan Caffyn in 1956, Mr Anthony Caffyn in 1960 and Mr
Robert Caffyn in 1961. Mr Alan and Mr Anthony were Assistant Sales
Manager and Assistant Service Manager respectively, having trained
as Automobile Engineers and started as Salesmen at Seaford branch,
then being managed by Mr Ken Elder. Mr Robert, who qualified as a
Chartered Accountant after graduating from Cambridge University, was
Assistant Secretary
It was decided to appoint each of them to the Board and ensure the
future family management of the Company.
A reorganisation of share capital took place, with a Stock Exchange
quotation obtained in 1961 for Preference and
Ordinary shares and the creation of a new class of Second Preference
Shares with voting rights.
New premises for Commercial Vehicles were opened at Tunbridge Wells
and Canterbury in 1962, followed by an additional workshop at
Seaside, Eastbourne, in 1963. The Hythe Motor Cab Company was also
acquired in this year
The New Year Honours List for 1963 brought a knighthood to Mr.
Edward Caffyn, who was appointed a Knight Commander of the Order of
the British Empire. His record of public service includes the posts
of Vice-Chairman of East Sussex County Council; Chairman of the
Sussex Police Authority; Chairman of the Hailsham Magistrates’ Court
for twelve years and Deputy Chairman, under the Duke of Norfolk, of
the Council of Territorial Army Associations.
Later in the year the University of Sussex conferred an Honorary
Degree of Doctor of Science on Mr Sydney Caffyn in recognition of
his great contribution towards the creation of the University where
he had been Senior Pro Chancellor and Chairman of the Council since
its inception.
An important step was taken the same year, with the acquisition of a
site in Eastbourne for the construction of a new showroom and
workshops. In 1964 two further businesses were acquired: Dover &
Continental Motors Ltd., Dover, and Jackson Bros., Horsham
In 1965 it was exactly 100 years since William Morris Caffyn opened
his first shop in Eastbourne. Now, the Company had a turnover of
over £10 million and a staff of more than 1500. The Centenary was
celebrated in a particularly appropriate manner with the opening of
the large, modern premises at Upperton Road so familiar to
Eastbourne residents and visitors today. The new branch received a
Certificate of Commendation under the Civic Trust Awards Scheme.
At this time, in view of the continuing expansion of the business,
it was decided that the time had come to enter the world of
computers and the first one, an ICL system, was installed at Head
Office.
The firm of Sussex Motors Ltd., Holland Road, Hove, was acquired in
1966 and building started for a new Brighton area central parts
depot. The purchase of Chas. Hayward & Sons, Ashford, followed in
1967.
Other new acquisitions during the next decade included East Kent
Motors, Deal (1968), Bourne Motors, Tenterden and A & H Motors,
Brighton (1969), Clark & Lambert and Willetts, Eastbourne (1970), A
& B Motors, Ramsgate (1972) and Henlys, Bexhill (1976).
In 1967, in response to the demand of motorists who were using the
roads in increasing numbers covering higher mileage by night as well
as by day, Caffyns opened their first 24 hour forecourts. A
coin-operated self-service petrol pump in Kent was installed at the
Tubs Service Station, Sevenoaks, and note-acceptor pumps in Sussex
were introduced at Horsham branch and Crossways Service Station in
Eastbourne
In the 1972 Birthday Honours List Mr Sydney Caffyn became a Knight
Bachelor in recognition of his charitable work during his many years
of public service, thus achieving the unusual distinction of
knighthoods for two brothers. The previous year he had received the
Freedom of the County Borough of Eastbourne, where he first served
as a member of the Town Council in 1937, became an Aldenuan in 1944
and was Mayor from 1956 to 1958. A former President of Eastbourne
Chamber of Commerce, his contribution to the town’s life included
service as Chairman of the Governors of several prominent
educational establishments and the Presidency of the Eastbourne
Operatic and Dramatic Society He was also a prominent figure in his
local church of St Andrews United Reformed Church and in national
religious life, where his appointments included that of Treasurer of
the National Free Church Federal Council.
Another change at Board level took place in 1972, when Sir Sydney
and Sir Edward resigned as Managing Directors but continued as
Chairman and Deputy Chairman respectively. Mr Alan, Mr Anthony and
Mr Robert were appointed Joint Managing Directors.
In 1973/74, Eastbourne's final year as a County Borough, Sir Sydney
Caffyn was once again Mayor of Eastboume and the following year he
and Lady Caffyn celebrated their Golden Wedding. The death of Sir
Sydney on 26th September 1976 saddened his numerous friends and
colleagues in many fields in public service, as well as throughout
the motor industry Following the death of Sir Sydney, Sir Edward
Caffyn was appointed Chairman, Lord Shawcross Deputy Chairman and Mr
H.C. Cottrell was appointed to the Board.
The 1970s saw an upsurge in promotional activity with events such as
"The French Collection" not only providing a much appreciated "thank
you" to existing customers but bringing the Caffyns name before a
wider audience through the extensive publicity generated. Another
success followed when the Company took over the Winter Garden in
Eastbourne to stage Caffyns' own Eastbourne Motor Show - the first
time that a motoring event on this scale had been held in the town.
This successfully continued each year and from 1981 Eastbourne's
Tourism and Leisure Department was inspired to take it over
themselves as The Sussex Motor Show! These, and many more such
events, were devised and organised by Regional Director and Chief
Publicity Executive, Colin Wood, who served with the Company for
thirty-five years before his retirement in 1990.
Caffyns enjoyed a long association with Sussex County Cricket Club
with Mr Alan as its Chairman and a promotional link with Tony Greig,
Captain of the Club and of England, resulted in a very successful
television advertising campaign on the theme of "Callyns
Care".
In 1977 the Company's Rolls Royce Division celebrated the 50th
anniversary of their appointment as official Rolls Royce dealer and,
to mark the occasion, each customer buying a new Rolls Royce from
Caffyns was presented with a golden `Flying Lady' statuette. In
October of the same year, Sir Edward Caffyn was presented with a
Silver Salver by the Managing Director of Rolls Royce Motors Ltd.
Caffyns had, at that time, agencies at Meads Road, Eastbourne;
Station Garage, Haywards Heath and Tubs Hill, Sevenoaks.
Until 1977 the Company had been "Caffyns of Sussex and Kent" but
then came a major change. in one of the most significant
transactions in Caffyns' history, the business of the Rob Walker
group of garages was acquired, with branches in Hampshire, Wiltshire
and Dorset. Not only did this purchase herald a change from total
involvement with British Leyland marques bringing with it the Fiat
and Mercedes-Benz franchises but it also provided Caffyns with
opportunities for the expansion and development in a new part of the
country, which took place during the next decade.
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