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Chapter 2 | 1905-1918

 

Percy and Harry Caffyn had inherited their father’s practical turn of mind and lost no lime in preparing for the future. The banks were wary of the new motoring industry and it was difficult to get an overdraft but with the help of two mortgages from the landlord of the Colonnade premises, a site was secured on the corner of Marine Parade and Seaside Road.


The brothers then set in progress a building programme which astonished many of their contemporaries. The aim was a garage which would provide sales, service and coachbuilding facilities and have room for 100 cars. There were many people ready to tell them that Eastboume would never have so many motor vehicles — but Percy and Harry Caffyn knew differently. Harry Caffyn was responsible for fitting the new premises, setting up the engineers’ shop, the electric lighting, and installing the revolutionary feature of an electric car lift — the first of its kind.


In 1906, not only was the new garage at Marine Parade open and trading but the first Caffyns catalogue also appeared, requesting the attention of the “nobility, gentry and all interested in Motoring”. Some of the services offered, such as car hire, driving lessons, repainting and windscreen fitting, are still familiar to today’s motorist, but others, including the supply of “Horns, Lamps and Goggles”, the overhaul of steam and electric cars as well as petrol driven, and the making of Dust Covers, Cape Cart Hoods and Leather Aprons, reflect the specialised needs of the early motoring world.


From the start, Caffyns’ workshops were hot hidden in the background away from customers’ view. Instead, the catalogue featured photographs of the engineers’ shop and repair department, tyre repairing and accumulator charging plant, painting and varnishing shop and a “glass-covered washing yard for cars”. The original site at The Colonnade had been relegated to the status of “Subsidiary Garage”.
Agencies held included Argyll, Belsize, clement-Talbot, Siddeley and Wolseley. As Wolseley ultimately became part of British Leyland this association, unbroken since 1906, is believed to be a motor industry record.
 

A page from the first Caffyns’ catalogue, published in 1906, to introduce the new garage.

 
First floor ‘private’ lock-up storage at Marine Parade.
 
Marine Parade garage, opened in 1906
 
Engineering Shop and Repair Department, Maiine Parade, 1906.

Grange Road lock-tip garages opened in 1908.

 
 

Another project followed — the construction of a garage and showroom on a vacant site at the corner of the Saffron's, opposite the Town Hall, on land formerly occupied by a number of cottages which had been demolished several years previously, and next to the site of William Morris Caffyn’s small shop opened over 40 years before. The Meads Road building was opened in 1911 and contained on an upper floor an elegant suite, the Saffron's Rooms, which were available for hire for “Receptions, Amateur Theatricals, Lectures, Private Dances, Concerts, Bazaars etc.”. The rooms are now-occupied by the Company's Head Office.


In 1912 the first step outside Eastbourne was taken with the acquisition of Ryder’s cycle business in High Street, Heathfield, and the building of a new garage there. Caffyns also entered into partnership with Mr V. Cooke of Bexhill, and in 1913 opened a garage in De La Warr Mews, Station Road, Bexhill. By 1916 this branch came under Caffyns’ sole proprietorship.
The premises at Marine Parade were doubled in size in 1913 when an adjacent site was obtained for an extension. By 1914, turnover had reached £44,620.


The outbreak of war, when nearly all the staff volunteered for military service, called on all the adaptability and resourcefulness of the Caffyn brothers so that the bright future of their ventures should not be jeopardized. Expansion was not halted and in 1915 the “Motor Mart Showrooms” in Terminus Road, Eastboume (now the premises of W.H. Smith & Son Ltd) were opened.


Gradually a new and much larger staff, mostly women, was built up until 450 were employed. Caffyns entered into the manufacture of wartime supplies, particularly aircraft parts. During the war 75 SE5A scout planes were made at Marine Parade: these planes were designed at the Royal Aircraft Establishment at Famborough and built by various engineering and carpentry firms. A piece of fabric with the Caffyns symbol and the words “Engineers, Aircraft Manufacturers, Eastbourne”, was recovered from one of the planes, which crashed in Polygon Wood, Ypres, in 1918 and presented to Caffyns.


The outstanding work by the women on the Home Front during the First World War is now history As well as tackling unfamiliar mechanical jobs, Caffyns staff formed the “Caffyns Concert and Carol Company” to raise funds for the Red Cross, and entertain parties of wounded troops returning to Eastboume.
 

A page from the first coachwork catalogue published by caffyns in 1912. The top vehicle is on a Taibot car chassis~, which would have been specially strengthened to take a commercial body The lower van is on a Belsize commercial chassis with chain drive. Both vehicles had wooden wheels

 
The showroom at Meads Road in 1912. The car on the right, a Talbalt is priced at £3 85

 

Meads Road, opened 1911.