Audi Crowned Overall Winner In "Best Brands In All Classes"
Audi was crowned as an overall winner in the Auto Bild “Best Brands in All Classes” reader survey. The brand saw victory in seven individual cases in the quality assessment, which lead them to be crowned the overall winner. In addition, Audi placed first in both the design and price/performance and the “Reliable Cars” categories. In the survey, there were over 70,000 participants and no brand performed better in the core criteria.
The results found that Audi is a brand which does the best job in terms of quality, design and price/performance. Survey participants voted the brand the overall winner with 55.2 percent approval, placing above Porsche and ŠKODA.
In terms of quality provided to customers in their vehicles, Audi is proven to have a lot of trust in the industry.
“We want to consistently delight customers with top quality in the premium segment, Auto Bild readers have emphatically confirmed that we have once again succeeded here.”
Michael Neumayer, Head of Audi Quality Assurance.
In the survey, readers of Auto Bild trade magazine were rating 38 different car brands in 14 individual vehicle categories. Out of the categories in the survey, quality, design and price/performance ratio are considered the core criteria - where Audi came out on top.
Audi topped the quality ranking in seven categories, these include: compact, midsize, full-size and convertibles up to EUR 50,000, in addition to all SUV categories – small, medium and large. The brand chalked up additional individual wins in design in the full-size category and in the price/performance category for convertibles over EUR 50,000. Additionally, the “Reliable Cars” category saw victories for Audi across all classes. As a result, the brand achieved an outstanding total of ten first place finishes – an achievement that continued Audi’s strong finish in the “Best Brands” of 2018.
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