Audi Launches New Car Online Sales With Audi TT Quantum Gray Edition
Audi is launching an online sales platform on 5th June 2019, where customers will be able to purchase new cars directly.
The first model to be sold exclusively online at www.audi.de will be the Audi TT Quantum Gray Edition, available initially in the European Economic Area (EEA). This special edition model is limited to 99 units and is priced at €62,305.03. Exclusive features include an express red interior design package and partial matting of the “TT” clearcoat on the exterior. The model features a 45 TFSI quattro S tronic engine, with combined CO2 emissions of 161g/km.
The online system can also be used to enquire about leasing or financing without obligation. Audi Live Consultation is also being piloted with the new system, allowing customers to connect with a consultant with just one click, who will then be able to use augmented reality goggles to transmit live images to the customer from inside the vehicle.
Martin Sander, Vice President Global Marketing and Sales, commented “We are garnering experience and learning a lot about user and buyer structures through this pilot project.” He went on to add: “This much is clear: Online sales is just one pillar of future sales. Bricks-and-mortar retailing continues to be a strong and reliable partner for us even in times of digitalization.”
Together with their dealerships, Audi plans to market an increasing number of models online, beginning in early 2020.
Find out more about the Audi range or contact Caffyns Audi today for more information.