The Highly Digitalised New Audi A3 Sportback

The New Audi A3 Sportback is set for market launch later this month, featuring a striking design and state-of-the-art technology.

Added: 11 March 2020

A3 Sportback

The Highly Digitalised New Audi A3 Sportback


Since its launch in 1996, more than 5-million models of the A3 family have been delivered worldwide. The fourth generation Audi A3 Sportback features a sporty design, an abundance of technology and impressive connectivity features. The new Audi A3 Sportback is set to be as successful as its predecessors.

The new Audi A3 Sportback's dynamic design features smooth lines, bold curves and an overall strong, sporty silhouette. Inspiration has been drawn from the full-size Audi class, sharing some of the same characteristics with the new Audi A3 Sportback, such as, Infotainment, suspension and many driver assist systems. 

Many new innovations from Audi feature on the fourth generation A3 Sportback, innovations such as an inward curved exterior designed to accentuate the A3 Sportback's strong wheel arches, digital daytime running lights of the Matrix LED headlights, consisting of a pixel array made up of LED segments in a 3x5 arrangement, creating special light signatures and overall distinctive headlights. 

The sporty and stylish exterior design also translates into the interior, with aluminium carbon inlays, striking door openers, an instrument panel with a black-panel look, new shifter and seat upholstery made of recycled PET bottles, embellished with stylish contrast stitching being used first time in the new A3 Sportback. 

As for the highly digitalised cabin of the new Audi A3 Sportback, a 10.1-inch touch display integrated into the centre of the instrument panel comes as standard. The instrument cluster, operated via the multifunctional steering wheel, is also digital as standard. State-of-the-art technology such as Audi virtual cockpit offers functions like a large display of the navigation app and an optional extra head-up display that projects important information onto the windshield in colour. Audi’s MMI system is powered by a computing power ten times higher than that of its predecessor, allowing for connectivity, communication and Audi connect services to be used at an advanced speed. 

An impressive level of personalisation options is featured in the new Audi A3, six user profiles can be stored at once, with individual preferences stored such as climate control, navigation destinations and frequently used media. The new Audi A3 uses high-resolution images from Google Earth and detailed 3D models of many major European cities, making route guidance simpler than ever. Audi connect enriches points of interest with photos, opening hours, user reviews and for added driver convenience Audi connect also helps find free parking spots on the roadside. The Audi A3 Sportback can be connected to a smartphone via the myAudi app, Apple CarPlay or Android Auto, as well as via the Audi phone box (which can simultaneously charge your smartphone inductively via the antenna).

Equipped with many driver assist systems, including Audi pre sense front, swerve assist and lane departure warning, the new A3 Sportback offers a high level of safety as standard and can even help prevent accidents. Additionally, driver assist systems include: park assist systems, cross traffic, adaptive cruise assist and longitudinal and lateral guidance for added comfort on longer journeys. 

In terms of performance, the Audi A3 Sportback comes with a choice of engine options - a 1.5 TFSI with 110kW (150PS) and a 2.0 TDI that delivers 85kW (116PS), both engines impress with their powerful torque and sophisticated running characteristics. Audi will gradually expand to include further engine versions, including electrified drive systems and versions with quattro drive. 

The new Audi A3 Sportback is set to launch in March, with the first vehicles expected to be delivered to customers at the beginning of May. 


For more information on the new Audi A3 Sportback, please Contact your local Caffyns Audi dealership today.

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