Closing Date: 24 February 2019

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Used Car Sales Manager - Ref: DY10-118

Brighton Audi

Monday to Friday – 8.30 am to 6:00 pm Saturday – 8.30 am to 5:00 pm Sunday – 10 am / 4:00 pm

  • Salary: Commensurate with skills and responsibilities
  • Driving Licence Required: Yes
  • Closing Date: 24 February 2019

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Achieve and strive to exceed all targets and sales objectives through a well-developed and motivated sales team. Formulate policies and procedures to achieve maximum profitability from vehicles, finance, insurance and accessory sales. Maximise sales and profitability through satisfaction and retention of customers. Acquire and manage stock of appropriate used vehicles. Help retailer to achieve industry-leading standards of process efficiency and cost control. Ensure departmental compliance with company policies and industry guidelines.


1. 1   Responsible to:

General Sales Manager & Head of Business

  1. Relationships with:

General Sales Manager

Sales Executives

Head Office and branch staff

Other company managers and staff

Manufacturers’ representatives

Suppliers and other company representatives

Company Auditors


In the event of annual leave, illness or any other absence from the company, the nominated deputies for this position are the General Sales Manager, Business Manager & Head of Business


Key Tasks

Objective: Achieve and strive to exceed all used car targets and sales objectives through a well-developed and motivated sales team

Ensure the sales team have full knowledge and understanding of product, promotional and marketing activities, and communicate visions and goals to staff by planning and preparing thoroughly for the daily sales meeting

Ensure departments are adequately staffed in order to achieve departmental objectives

Monitor achievements and review individual’s performance through the company’s development review process

Take a pro-active interest in training and developing team members, developing skills to support improvements in job performance and to aid career advancement

Work with the General Sales Manager to formulate policies and procedures to achieve maximum profitability from used vehicles, finance, insurance and accessory sales

Develop strategies, objectives and action plans to increase business and ensure maximum profitability and used volume sales targets are achieved and exceeded

Identify clearly the area of marketing responsibility and ensure relevant knowledge of demographics, using information available from the manufacturer

Plan, oversee and monitor the completion and success of sales campaigns, advertising and promotional activities to maximise car and extras sales and also create and maintain a positive and professional image of the retailer

Maximise sales and profitability through satisfaction and retention of customers

Ensure appropriate letters are sent to all customers to establish long-term marketing objectives and that all communication to the customer is clearly comprehensible and fully explained

Receive customers promptly and courteously at all times in accordance with Audi’s quality programme

Work to constantly improve the quality of customer service, in accordance with Audi’s guidelines and the CEM survey

Consult with customers to establish their needs and continue to maintain good relationships with customers by meeting and exceeding their expectations

Handle dissatisfied customers calmly, resolve complaints with sensitivity, and involve others when needed

Help achieve industry-leading standards of process efficiency and cost control

Develop and maintain good working relationships with all dealership personnel, operating a ‘share best practice’ policy, as well as representatives and staff of manufacturer

Monitor used sales performance against current goals and targets, ensuring used stock levels are sufficient to meet projected sales

Monitor and control departmental administration and procedures, to determine operating efficiency and expenditure within budget

Undertake all other duties and responsibilities as requested by the Head of Business or General Sales Manager

Display all point of sale and advertising literature as directed by the manufacturer

Ensure departmental compliance with company policies and industry guidelines

Ensure the correct handling of all cheque and cash transactions, compliant with company policy

Adhere strictly to trade plate regulations

Ensure all health and safety legislation and internal procedures are followed

Operate at all times within company policy

Specific Areas of Responsibility

To sell the maximum number of used vehicles via the use of an effective sales process, whilst at the same time achieve the best profit for the centre.

Responsible for marketing for the Used Sales Department.

Responsible for determining training needs within the used sales area of the business and to conduct internal coaching session as required. 

Authorised to sign off sales customer orders in accordance with retailers’ limits of authority.

Working with the QMR & Head of Business to compile action plans for used CEM monthly and Quarterly reviews.

To approve list of Suppliers and sub-contractors. Carry out assessment of the approved suppliers and sub-contractors once per quarter.

Customer complaints to be fully evaluated to determine root cause and corrective/preventive measures agreed and implemented with the QMR every month.

To ensure all staff archive all documents as per HSO guidelines.

To maintain web site

Responsible for conducting part of daily sales meeting

Responsible for monitoring used vehicle stock.

Responsible for purchasing of used stock – ensuring on target on a monthly basis.

Required to assist with carrying out an annual review with all direct reportees.


This list of duties is not exhaustive and other tasks and responsibilities will be required of the post holder including any other duties commensurate with the post as requested by the General Sales Manager, Head of Business, Regional Director or Head Office staff.


All information relating to customers and the business is to be treated confidentially in line with Company procedures.


Caffyns has an obligation under the Health and Safety at work act 1974 to provide safe and healthy working conditions.  All employees are required to co-operate with management in discharging this responsibility and must take responsible care for the health and safety of themselves and others.


Other terms and conditions are as reflected in the contract of employment, and company policies and procedures, as amended from time to time and as governed by statute.

(A job description is a written statement of essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.  This is not intended to be a complete, detailed account of all aspects of the duties involved)

Caffyns plc

Person Specification

Used Car Sales Manager, Worthing Audi



G.C.S.E Maths at Grade C or equivalent

G.C.S.E. English at Grade C or equivalent

FCA Accreditation or willing participation in training


A Level or Diploma in Business Management



Understanding of Finance and Insurance products

Ability to present information clearly and concisely

Good level of computer literacy, particularly with regards to databases and Microsoft applications



Good oral and written communication skills

Ability to work in a customer focused manner

Can demonstrate the ability to carry out tasks within set timeframes

Self-prioritise workload according to the business needs

Good time management skills



Self motivated and able to work effectively as a team leader

Commitment to Caffyns’ aims and objectives

Ability to remain calm under pressure

Added: 28 January 2019

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