Audi Designs RSQ e-tron For Animated Film
Added: 07 November 2018
Audi Designs RSQ e-tron For Animated Film
Audi have taken their futuristic design and mobility to the big screen with the new Audi RSQ e-tron, a virtual concept car entirely created for the new Twentieth Century Fox animated film, Spies in Disguise. The performance concept was created by Audi Design in cooperation with Blue Sky Studios and blends electric mobility with automated driving, artificial intelligence and transformational technology. Super-spy Lance Sterling, voiced by Will Smith, will be driving the RSQ e-tron in the new film and the vehicle debuted in the first trailer, released on 1st November 2018.
Features of the two-seater concept car include a hologram speedometer, electric mobility and fully automated driving technology, making the RSQ e-tron an embodiment of Audi’s visionary design language. The concept has special features for special agents, making it the perfect performance vehicle for a super-spy such as Lance Sterling.
Frank Rimili, Head of Exterior Design Studio 3 at Audi AG has said: “Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modelling studio. At Audi Design, we combine state-of-the-art digital visualisation techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”
The creation of the Audi RSQ e-tron is building awareness for e-tron full-electric mobility that Audi is beginning to welcome into its brand’s story. Giovanni Perosino, Vice President of Marketing Communication at Audi AG has commented: “An international espionage story with future technologies that can save the world is the perfect match for the Audi brand. Similar to our cars, fun, innovation and performance are key elements of the storyline.”
Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time.” Says Erin Williams, Vice President of Marketing Partnerships for Twentieth Century Fox Film. “This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile.”
Audi will collaborate with Twentieth Century Fox and Blue Sky Studios to produce an additional customer animated content piece in 2019, that features Lance Sterling voiced by Will Smith, and scientist Walter Beckett, voiced by Tom Holland.
Super spy Lance Sterling (Will Smith) and scientist Walter Beckett (Tom Holland) are almost exact opposites. Lance is smooth, suave and debonair. Walter is… not. But what Walter lacks in social skills he makes up for in smarts and invention, creating the awesome gadgets Lance uses on his epic missions. But when events take an unexpected turn, Walter and Lance suddenly have to rely on each other in a whole new way. And if this odd couple can’t learn to work as a team, the whole world is in peril. SPIES IN DISGUISE is an animated comedy set in the high-octane globe-trotting world of international espionage.
View the Audi e-tron range here.