New SEAT Arona Wins Best Product Design 2018

Added: 16 April 2018

New SEAT Arona Wins Best Product Design 2018

During the recent Red Dot Award design competition, the new SEAT Arona was recognised as Best Product Design 2018. This prestigious award was awarded to the Arona for its fresh, dynamic and robust design, both interior and exterior. Personalisation was a key factor in determining the winner for this award and given the wide range of customisation available in the Arona, the model was a clear choice for winner.

The Red Dot Award has been one of the most acclaimed design competitions in the world since 1954 and gives winners international recognition for their quality design and innovations. Arguably, the Product Design category is the most prestigious award of them all. 40 experts make up the jury for the Product Design category, none of which are part of any industrial manufacturing company. Any experts that were part of the creation of any products nominated are not allowed to be involved in the decision.

The new Arona was specifically praised for its dynamic driving experience and compact measurements, making the model ideal for motorway driving, countryside getaways and city commutes. The intelligent technology found in the comfortable interior, combined with the fresh exterior design meant that the new Arona was held in higher regard than any of its competitors.

Find out more about the SEAT Arona, or contact Caffyns SEAT for more information.

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