SEAT’s Cupra Rumoured to Become High Performance Sub-Brand

Added: 21 August 2017

SEAT’s Cupra Rumoured to Become High Performance Sub-Brand

SEAT is rumoured to be creating a new look for its Cupra performance division, which includes a bespoke badge for the sub-brand.

The manufacturer has been working on these ambitious plans since 2015. The head of research and development, Matthias Rabe, has also said he wants to make greater use of the SEAT Sport engineering team, which has experience in touring cars.

Currently, Cupra models stand out from conventional SEAT models thanks to their subtle branding of a chequered flag but this may be set to change and a new logo may be placed above the existing Cupra lettering instead. One of the trademark applications is for a three-dimensional badge.

SEAT have commented: “SEAT is evolving its corporate identity. Additionally, we have to take into account that, as a common procedure in our industrial activity, we register the property of many different patents, logos and designs. As we mentioned a few months ago, one of our goals is to develop the business of SEAT Sport beyond motorsport activities.”

The next Cupra vehicle is expected to be a more extreme Leon badged Cupra R and is due to be on sale before the end of the year. A high performance Ateca SUV model is also expected in the first half of 2018.

Find out more about the current SEAT Cupa range or contact Caffyns SEAT today.

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