Vauxhall Trials Innovative New Car Buying Service
Vauxhall is currently piloting a brand-new Go Instore service, which uses live video to bring the showroom to digital customers who are using their computer, smartphone or tablet.
The service means that customers can remotely receive interactive live showroom demos when most convenient for them, with the ability to ask questions to the sales team as well as be shown around their chosen car.
Vauxhall have ensured that customer privacy is their number one priority, which is why the customer’s camera is never accessed – it is a one-way video communication but with two-way audio. The communication that takes place between the customer and retailer will not be recorded or saved and no personal information is taken.
In the past, customers would make up to four visits to a dealership before making their buying decision. This has since declined to just 1.5, with most people using their smartphones and tablets to carry out research instead. Go Instore feels like the next logical step to make purchasing a car as easy and convenient as possible.
The very first trial of the service has been taking place at Romford-based Vauxhall dealership Tony Levoi. The initiative has already seen a sharp rise in customers who have decided to book a full appointment, request a call back or ask for a brochure.
General Manager at the dealership, Geoff Champion, commented “We are delighted to have been chosen to pilot Vauxhall’s Go Instore service. Our aim for the service is to offer customers even more convenience and make the process of purchasing a car as simple as possible.”
Andre Hordagoda, Co-founder of Go Instore, explained “Our launch with Vauxhall Motors marks a significant moment in the journey for OEMs to redefine the role of their dealer networks.
“Vauxhall’s dynamic approach to bridging the gap between online and offline show’s a real willingness to lead innovation in this space and we look forward to growing the partnership across the UK.”
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