Volkswagen Group Supports Victoria and Albert Museum in London

Added: 24 November 2017

Volkswagen Group Supports Victoria and Albert Museum in London.

A major exhibition scheduled for the 2018 programme at the internationally renowned Victoria and Albert Museum, titled ‘The Future Starts Here’ has The Volkswagen Group as its lead sponsor. The new exhibition has been created to provide diverse views on life in the future, encouraging visitors to consider the opportunities and risks of developments in the future and how it could affect life. The show will include work from international designers and artists which will sit alongside designated works created by visionaries of the digital era, including Kei Kreutler and Miranda July and the interaction design studies Tellart and Stamen. Visitors to the exhibition will also be able to see a portrait of Chelsea Manning generated from her DNA and several objects printed by the world’s first zero gravity printer.

In preparation for the exhibit, experts from the Volkswagen Group Future Center in Potsdam met with V&A curators Mariana Pestana and Rory Hyde to chat about how digitisation influences mobility of the future.

Benita von Maltzahn, Head of Cultural and Social Engagement at Volkswagen Group Communications said: “The V&A stands out with its commitment to look ahead and its dedication to echo various perspectives. This has led to a great collection of thoughts about the links between technological progress and future life, and we feel privileged to be able to foster this outstanding project. Our support will also allow for the inspiration of a wide audience with ideas about future life on a personal as well as on a social level.”

As the Volkswagen Group is the lead sponsor of ‘The Future Starts Here’ exhibit, the group has built on its support of the V&A museum, which started in May 2016 during the Engineering Season. VW Group also has a multi-year partnership with Nationalgalerie-Staatliche Museen zu Berlin, whilst VW Group of America have a long-term partnership with the Museum of Modern Art in New York and VW Group China have recently launched a multifaceted cultural engagement programme. Even more recently, the VW group has also partnered with the cultural activities of the German Season in Qatar. Each of these initiatives has a large audience with access to culture and art, which help to underline the Group’s continued commitment to its worldwide corporate social responsibility.

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