Volvo Car UK Marks International Women’s Day with Membership of UK Automotive 30% Club
Volvo Car UK and the UK Automotive 30% Club are pleased to be able to mark International Women's Day by announcing Volvo's new membership of the club.
The UK Automotive 30% Club leads a collaborative campaign in order to achieve a better gender balance within the motoring industry. The campaign aims to fill a minimum of 30% of key leadership positions throughout the member organisations with women by 2030, through a '30 by 30' strategy. Club members strongly believe that better customer experience and stronger business performance is aided by high diversity and inclusion. The 30% will stand as a target to measure progress for this campaign.
Managing Director of Volvo Car UK, Jon Wakefield, has underlined his support of creating an inclusive environment, which everyone can thrive as a business imperative. He stated:
"I am delighted to join the UK Automotive 30% Club and emphasise my commitment to closing the gender gap and creating an inclusive culture here at Volvo Car UK".
As a brand, partnering with a cause which champions better opportunities for women is a move which stands as natural progression. As a human-centric brand, Volvo recognises each individual's abilities and that the diversity is a strength for the brand. These are key contributing factors which allow Volvo to be more responsive to customer needs, as well as strengthen their market position.
"By joining the UK Automotive 30% Club, we look forward to helping attain the best employment outcome for women in the automotive industry".
Managing Director of Volvo Car UK
Julia Muir, Founder of the UK Automotive 30% Club and CEO of Gaia Innovation Ltd, concludes:
"I am extremely pleased to welcome Jon Wakefield and Volvo Car UK to the UK Automotive 30% Club, and what better day to join us than on International Women's Day, which is also the day we launch our new website to provide news, advice and guidance to the sector".
With such a strong brand reputation, the UK Automotive 30% Club believe Volvo is a great addition to work together in sending a clear message that the automotive sector is a great place to work for women. The club have already welcomed a senior female manager from Volvo, to speak during their school’s outreach campaign 'Inspiring Automotive Women Day'. The UK Automotive 30% Club are excited to see many more female Volvo colleagues receive nominations for the Inspiring Automotive Women Awards.
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