Volvo XC40 Wins Prestigious European Car of the Year Award

Added: 06 March 2018

Volvo XC40 Wins Prestigious European Car of the Year Award

Held ahead of the Geneva Motor Show that kicks off on Thursday 8th March, the 2018 European Car of the Year Award ceremony took place in Geneva to crown this year’s winner, the XC40, with the prestigious award. From a list of seven cars, the Volvo XC40 stormed to victory with an impressive 325 points awarded by the judging panel of 60 European journalists.

This is the first time Volvo Cars have won the European Car of the Year Award and the accolade follows the recent title of What Car? Car of the Year, also awarded to the XC40. This newest recognition means the entire Volvo SUV line-up have been named Car of the Year in either North America or Europe.

Håkan Samuelsson, President and CEO of Volvo Cars, commented: “Winning this award with our new XC40 is perfect timing. Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”

The XC40 is the first Volvo model to be underpinned by the new compact modular vehicle architecture, co-developed with Geely. The structure will underpin all upcoming cars in the 40 series, including fully electrified vehicles. The small SUV is also the first Volvo that is available on Volvo On Call, a new car-sharing feature that is enabled by Volvo’s digital key technology. With Volvo On Call, XC40 owners can share their car with friends and family without needing to use a physical key.

In another first, Volvo Cars are changing the way people buy cars with their new subscription service, Care by Volvo, which launched with the XC40. Customers can access the XC40 and other models with a monthly flat-fee subscription, rather than traditional ownership.

The highly anticipated new small SUV is setting a new standard in its segment for design, safety technology and connectivity. Early orders in Europe and the US are in excess of 20,000 cars, indicating the XC40 is appealing to many. Volvo Cars are expecting a similar strong interest in China, where the model will soon be released.

The impressive safety and drive-assistance systems featured on the XC40 include City Safety, Run-off Road Protection and Mitigation, Pilot Assist and Cross Traffic Alert with brake support, plus a useful 360° camera that helps drivers manoeuvre their car into tight spaces. Offering added versatility and functionality, the XC40 has many ingenious storage spaces, including under seat storage, a space reserved for smartphones with inductive charging, a removal waste bin in the tunnel console and a foldout hook for small bags.

Last year, Volvo Cars announced their commitment to electrification, with an aim to electrify every model they launch from 2019. In line with this vision, hybrid and fully-electric XC40’s will be launched in due course.

Samuelsson stated: “We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification. The XC40 reflects that commitment, and looking at the response from our customers and from the Car of the Year jury here today, we are on the right track."

Find out more about the Volvo XC40, or the rest of the Volvo range. Alternatively, contact Caffyns Volvo today to book your test drive.

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