Volkswagen Wins At The Leading Industry Design Awards
Volkswagen have secured five awards in the automotive design segment at the Automotive Brand Contest 2020. The Automotive Brand Contest is the only independent, international design competition for automotive brands and was established in 2011. The awards honours outstanding products and communication design within the automotive industry.
The Volkswagen winners at the event included the all-electric ID.3 model which was named "Best of Best" in no less than two categories. The new Golf and the ID.SPACE VIZZION concept car were also amongst this year's award winners.
The ID.3 was Volkswagen's main award winner at the event and was voted "Best of Best" in the "Exterior Volume Brand" and "Interior Volume Brand" categories. The judging panel commented on the ID.3 success, "The ID.3 is expressive, featuring a curved yet simultaneously tight line with coherent interior and exterior. The ID.3 is an impressive contemporary interpretation of Volkswagen's typical, enhanced design idiom - it is the long awaited, young Volkswagen boasting the courage required to spark a new movement."
The awards demonstrate the movement in design by Volkswagen. Klaus Bischoff, Head of Volkswagen Group Design, explained: "To us, the ID.3 represents the dawn of a new era of mobility. At the same time it heralds the advent of digital design era in which we aim to virtually create the best possible user experiences across all teams using cutting-edge methods. This recognition from the judging panel shows that we are on the right track."
Other Volkswagen winners at the event included the new eighth-generation Golf. The panel named it as the winner in the "Exterior Volume Brand" and "Interior Volume Brand" categories. Also awarded at the event was the seventh member of the ID family the ID.SPACE VIZZION, which was named the winner in the "Concepts" category.
The official awards ceremony is scheduled to take place in Frankfurt in the autumn.
For more information and to experience Volkswagen ID.3 and the Golf 8 for yourself, please contact Caffyns Volkswagen.