The launch of the CUPRA Raval is on the horizon with the final stage of transformation from the brand. SEAT and CUPRA are preparing for the first 100% electric vehicle in the family of urban electric vehicles.
"We are entering a historic year. In Martorell, the epicentre of future mobility, we are in the final phase of series production of the CUPRA Raval, the car that will mark the beginning of a new era for the brand. We are proud to be leading the urban electric car project from Spain on behalf of the Volkswagen Group’s Brand Group Core. We have transformed our facilities, trained our teams, and optimized our processes to make this possible. Today, the goal of driving electromobility in Europe from the Iberian Peninsula is closer than ever."
Markus Haupt, CEO of SEAT & CUPRA
The last stage of the process is known as series O which ensures the Production team are to validate the processes and the quality standards before the production takes place.
The company has adapted the area in the Martorell plant for the production of electric vehicles. They have utilised 1,000 new robots in the bodywork phases and installed 60 component stamping dies. Four new body colours have been developed for this new family of vehicles. There is also a continuous flow of batteries to the production line with the 600-meter automated bridge connected to the battery system assembly plant.
"We are in the final stages of our industrial transformation, verifying and optimising the operation of our facilities, which are already a benchmark in the sector. Martorell continues to evolve and, with the arrival of the new electric models, will consolidate its position as the epicentre of future mobility: a flexible factory capable of producing 100% electric, hybrid and efficient combustion models for different Volkswagen Group brands, ready to face the challenges of the future. This project reflects the extraordinary collaboration between the SEAT & CUPRA teams in Martorell and Volkswagen Navarra, who have worked together to drive a transformation that positions the Group at the forefront of European electromobility."
André Kleb, Chief Production Officer (CPO) for the Iberian Peninsula for the Volkswagen Group's Brand Group Core
SEAT and CUPRA have led the development for the urban electric cars for the Volkswagen Group’s Brand Group Core. Teams at SEAT and CUPRA and Volkswagen Navarra have worked together, completing more than 560,000 hours of training as part of the transformation towards electrification.
CUPRA Raval will launch a new era for the brand, moving SEAT and CUPRA forward in sustainable mobility.
Find out more about the CUPRA Raval or contact Caffyns CUPRA today and book your test drive.