Padel is taking Europe by storm, and CUPRA is right at the heart of the action.
One of the fastest-growing sports in Europe, padel is a unique blend of tennis, squash and strategy. And just like CUPRA, it’s challenging convention, redefining sportiness and creating a whole new way to play.
Discover how CUPRA are helping to drive the future of padel!
The story behind the game
It all started in 1969, when a tennis enthusiast grew tired of tennis balls landing in his neighbour’s garden. His solution? Build walls around his court. And just like that, padel was born.
Combining elements of tennis, squash and fronton, padel is played on an enclosed court where the walls become part of the game. Players use them to their advantage, creating fast-paced rallies, unexpected angles and exciting moments that keep spectators on the edge of their seats.
It’s a fresh take on racket sports that perfectly reflects the CUPRA spirit: unconventional, innovative and always pushing boundaries.
CUPRA: Driving the future of padel
CUPRA’s connection with padel began in 2019, and the partnership has grown into a driving force behind the sport’s development.
Seven of the world’s top padel players proudly represent CUPRA as brand ambassadors, inspiring the next generation through the CUPRA Padel Tribe.
And the ambition doesn’t stop there. Through its partnership with the International Padel Federation and Premier Padel, CUPRA continue to strengthen their commitment to the sport on the international stage.
Bringing the padel spirit to the UK: Pro Am Padel Tour
In May 2024, CUPRA UK teamed up with the Pro Am Padel Tour, bringing their passion for the sport closer to home and helping accelerate padel’s growth across the UK.
Top British professional padel players teamed up with well-known faces from sport, business and entertainment to compete in a series of exciting tournaments across the country.
The 2025 tour turned up the competition, with comedian Jason Manford and former England rugby international Joe Marler stepping up as celebrity captains. Each led a team featuring six professional padel players and two exciting next-generation talents from the UK padel scene.
2026: Bigger competition and bigger impact
The 2026 Pro Am Padel Tour raised the game once again, travelling from Beckton in East London to Leeds and Stockport before returning to London for an exciting final in Canary Wharf on 14 October.
With celebrity captains Joleon Lescott, Dion Dublin and Jason Manford leading the charge, the competition brought together sporting talent, entertainment and a shared love of padel.
The Captain’s Fund saw £11,500 donated to the winning captain’s chosen charity, making this year’s final about making a difference as well as taking home the win. Team Lescott dominated the court, finishing more than 20 points ahead to secure the Captain’s Fund for Birmingham Children’s Hospital and Burns Centre at Birmingham Children’s Hospital Charity.
Discover the CUPRA x padel connection at Caffyns
From the professional court to the next generation of players, CUPRA are helping to shape the future of padel through passion, performance and a determination to do things differently.
And at Caffyns, you can discover that same spirit for yourself.
Whether you’re already a padel enthusiast or curious to find out what all the excitement is about, explore the world of CUPRA and discover a brand that never plays by the rules.
Can I experience the excitement of padel and the CUPRA difference? At Caffyns, you can.