Audi have announced a new three-year partnership with Silverstone which will see them become the Official Car Partner of Silverstone from 2026.
This new partnership showcases the presence of Audi within motorsport and brings together two globally recognised performance brands with a rich heritage in motorsport. Audi will also serve as the Official Pace Car Partner for a number of race events at Silverstone.
Audi will assist with VIP transportation to the major events including the Formula 1 British Grand Prix. Audi will ensure guests have a comfortable experience from arrival to departure.
Additionally, they will also enhance the Silverstone Driving Experiences by allowing guests to get behind the wheel of Audi’s renowned RS 3 high-performance car.
Between Audi and Silverstone, they both share a joint heritage with motorsport. Silverstone has been the face of global racing for over 75 years whilst Audi has become known as a leader in engineering and performance with success in the World Rally Championships and endurance racing. Audi will also be entering Formula 1 with the Audi Revolut F1 Team.
“This partnership represents a powerful synergy between two iconic brands. As Audi enters Formula 1 with the Audi Revolut F1® Team, aligning with Silverstone is a natural step. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation, performance and progressive design at one of the world’s most famous motorsport venues.”
José Miguel Aparicio, Director of Audi UK
“We are proud to welcome Audi as our Official Car Partner. This partnership will give our fans the opportunity to explore the Audi brand for themselves. Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”
Rachel James, Head of Partnerships at Silverstone
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