Lotus have unveiled their Focus 2030 with an emphasis on reinforcing the brand DNA with the all-new hybrid-V8 supercar.
Their evolved business strategy has been designed to underpin its competitiveness and transform it into a more sustainable business model.
“Lotus was born from the rebellious spirit of Colin Chapman, and that is not lost today. Focus 2030 will reset both the brand and the business to keep us true to our DNA. We are obsessed with engineering, obsessed with performance and obsessed with building drivers’ cars, and that is what will grow this business.”
- Qingfeng Feng, CEO, Lotus Group
Focus 2030 ensures Lotus DNA is at the heart of everything they do. They will be following the same set of principles for each Lotus vehicle focusing on it being lightweight, aerodynamic with a keen emphasis on obsessive engineering and driver engagement.
Lotus is looking at a customer-led transition to full electrification. Hybrid technology will play a key role in serving the customers needs. Lotus is focusing on ICE (internal combustion engine), PHEV and BEV vehicles with its electrified line-up. The first vehicle to encompass their new multi-powertrain strategy will be the X-Hybrid which is a blend of its ICE and BEV performance. It aims to deliver long-range and practicality alongside continuous high performance.
The X-Hybrid technology was delivered with the Eletre X. Deliveries have started in China and there have been more than 1,000 pre-orders in the first month. This technology is expected to land in UK markets towards the end of the year.
Their first ever supercar, Type 135, is the next development of Lotus’ hybrid technology. It is planned to be unveiled in 2028. It will feature a V8 hybrid powertrain with over 100PS and will be manufactured in Europe.
Lotus’ collaboration with shareholder Geely Holding Group is central to their Focus 2030 plan. They are working alongside one another on businesses, supply-chain competitiveness and manufacturing efficiencies. With the partnership, Lotus have access to world-class electrification capabilities and resources whilst also contributing to Geely Holding Group’s portfolio with their globally recognised performance engineering expertise.
“Geely has believed in Lotus from the beginning, and that belief has not wavered. We are committed to giving Lotus the resources it deserves to compete at the highest level. What Lotus brings is irreplaceable, and Focus 2030 is proof that we take that responsibility seriously. We are excited for the next chapter in the brand’s story.”
- Daniel Li, Chairman of the Board of Directors at Lotus Technology, and Executive Vice Chairman of Geely Holding Group
With Focus 2030, it sets a clear commercial direction for the company by targeting volumes and having a stronger emphasis on personalisation.
Discover the Lotus electric range or contact Caffyns Lotus today for more information.