The partnership between Volvo Car UK and the Eden Project, which first began in 2021, has now been extended until 2027.
Volvo will continue as the Official Electric Car Partner of the Eden Project and Presenting Partner of the Eden Sessions annual live music series, a joint venture with AEG.
The brand partnership aims to educate and inspire visitors about our collective responsibility to create a more sustainable and safe future. A fleet of nine fully electric Volvo XC40 models will continue to be used as the Eden Project’s main form of transport for staff and visitors. Many teams around the site use the cars daily, including operations staff, Eden Sessions and event staff as well as site managers, paramedics and more.
“Volvo aims to be a pioneer in protecting people and the planet, and we have set bold targets as a company to be completely climate neutral by 2040. We know we need to do more, and that we need to find like-minded organisations and people to work with to be part of the solution. We are delighted to extend our partnership with The Eden Project, an acknowledgment of our shared vision and ambition for a safer, sustainable future.”
- Nicole Melillo Shaw, Managing Director of Volvo Car UK
The Volvo models are also often used by teams working on new Eden Projects in Morecambe and Dundee, for travel to and from these new locations. On display outside the Eden Project’s core building is a new Volvo EX30 – a fully electric car with the lowest carbon footprint of any Volvo made to date. The display also features planting to promote biodiversity and a permeable surface to help prevent flooding
One of the first activities in the newly renewed partnership programme will see Volvo Car UK support the Eden Project’s Nature Connections early years programme, which emphasises the importance of fostering a connection between children and nature during their formative years. Named Nature Connections, activities include Little Eden, a weekly outdoor activity club for under-fives which celebrates the great outdoors with games, stories, quests, hunts, creating and campfire cooking. The partnership with Volvo Car UK will allow them to double the number of early years sessions over the next year, boasting an additional 1,250 places.
“The Eden Project is incredibly proud of our continuing relationship with Volvo Car UK. Volvo are not only completely in tune with the Eden Project mission, but they are also leaders in sustainable transport and a huge brand that is recognised and trusted around the world.
“As we approach our 25th birthday next year, there has never been a better time to strengthen partnerships with likeminded organisations. Our ambition is for our relationship with Volvo to grow and deepen, taking on increasing importance as we expand the reach of the Eden Project into new locations in the UK and deliver inspirational conservation projects across the world.”
- Andy Jasper, CEO of the Eden Project
The Eden Sessions outdoor gigs will return this summer, with artists such as Texas and KT Tunstall, Gary Barlow, The Script, Madness and more headlining throughout June and July. Volvo drivers will have the opportunity to win Eden Sessions VIP experiences via the Volvo Car UK’s Instagram channel. Plus, fully electric Volvo owners will be able to enjoy 2 for 1 entry to the Eden Project in 2025.
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