At Caffyns Volvo in Eastbourne and Worthing, we are celebrating 70 years since the introduction of the seat belt.
Caffyns Volvo Worthing on Palatine Road and Caffyns Volvo Eastbourne on Lottbridge Drove, official Volvo retailers, are marking 70 years of Volvo’s pioneering seatbelt technology with special showroom sessions featuring safety talks and customer test drives.
The celebration highlights Volvo’s long-standing leadership in vehicle safety, dating back to the introduction of the modern three-point seatbelt developed by Volvo engineer, Nils Bohlin, in 1959.
The design, first introduced on models such as the Volvo Amazon, went on to become the global standard for automotive safety and has helped saved millions of lives worldwide.
During the sessions at Caffyns Volvo Eastbourne and Worthing, guests will be able to learn more about Volvo’s safety heritage and the move towards electrification through expert talks from the retailer’s team, as well as experience the latest generation of Volvo technology first-hand with test drives of the newest models.
The milestone comes as Caffyns Volvo Eastbourne and Worthing prepares to celebrate Volvo’s centenary in 2027, marking 100 years of the Volvo brand in the UK – and the introduction of Volvo’s newly launched mid-size SUV, the EX60, which is due in showrooms later this year.
The EX60 will feature the world’s first multi-adaptive safety belt. The belt uses real-time data input from advanced interior and exterior sensors to customise protection, adapting to the situation and individual occupant, taking into account their height, weight, seating position and crash type.
As Volvo Cars gathers more insights, the car can improve its understanding of the occupants, new scenarios and response strategies - and thanks to over-the-air software updates, this can be applied to the car so the technology will continuously improve over time.
"At Caffyns Volvo in Eastbourne and Worthing, we are proud to be at the forefront of safety evolution and innovation and to celebrate Volvo’s historic milestone with our customers and community.
"Volvo has always been synonymous with safety, and our showroom sessions are a great opportunity for people to learn more about that heritage while experiencing the latest Volvo models themselves firsthand.
"We look forward to welcoming local drivers to join our celebrations."
Richard Vandenberg, General Manager at Caffyns Volvo Worthing.
For more information about our Volvo range and future showroom sessions, please contact Caffyns Volvo Eastbourne or Worthing today.